Tired of explaining your work to AI, over and over again.
Every session opens the same way: who you are, what you're building, who it's for, how you want the output. The models got smarter. Your paste ritual stayed the same. BriefOnce is the boring fix: write one brief, and every session starts already briefed.
A brief is plain text. If a tool takes a prompt, it takes your brief. No integrations to break.
Free · unlimited · no account
Paste your brief. See what the model actually gets.
The grader reads your brief the way a fresh session does and flags what quietly degrades every answer: no identity, no project, no output preferences, no anti-goals, no examples, vague quality words.
briefonce · free brief grader
No brief yet? Deterministic scoring. Same brief, same grade, every time.
Custom instructions don't fix this.
They're per tool, they cap out, and half your context is per project anyway. Projects and memory features help until you switch tools, which you do all day. The fix that survives tool-switching is plain text: one standing brief, written once, pasted anywhere.
$29one-time · not a subscription
Freeunlimited brief grades, no account
3 freecoached rewrites when you sign in
Plain textyour brief is yours · zero lock-in
The grader
Graded on what actually degrades output.
Deterministic checks, not vibes: who you are, what the work is, how you want output, what to never do, one real example, and no empty quality words like “engaging” or “professional”. Same brief, same grade, every time.
Your brief · graded
identity presentnames the workno output prefs3 vague words
Brief scoreB · 78 / 100
Fix: “make it engaging” → name the reader and the reaction you want.
The coach
A coach rewrites it with you.
Paste your draft and the coach works the flags one by one: what to cut, what's missing, and the rewrite itself. It streams like a chat because it is one.
Rewrite session
Here's my brief. It graded C.
Two flags first. “High quality” appears three times and means nothing to a model. And nothing says what you do. Line 1 becomes: “I run a two-person threat-intel consultancy…”
Keep going.
The AEO bonus
The same brief makes AI describe you right.
AI search reads plain markdown. A tight brief about your product is exactly what answer engines want in your site's llms.txt. Write it once for your sessions, publish it once for the machines that recommend you.
yoursite.com/llms.txt
# AcmeApp
> One-line answer engines can quote.
- Who it's for, in your words
- Pricing, stated plainly
Same markdown. Your sessions read it, so do the answer engines.
The full coach
Write it once, with a coach on the line.
The grader tells you what's wrong, free, forever. The pass gets you the coach: a live rewrite loop that works each flag with you until the brief grades clean.
One-time
The AI subscriptions it upgrades: $20 to $200/mo
$29one-time
One payment. No renewal to remember, nothing to cancel.
30 days of coached rewrites, up to 300 turns
Every flag fixed with you, not just named
The finished brief is yours: plain text, no lock-in
Works in ChatGPT, Claude, Gemini, Cursor, all of them
AEO-ready markdown you can publish as your llms.txt